Madrid, Madrid

Senior Marketing Cloud Manager


About English Language Learning

In the English Language Learning (ELL) business unit, we aspire to become the world's leading destination to learn and improve English language skills. Our main focus is on committed learners from around the world, who are motivated by outcomes because they want to reach their full potential through learning English.

About the role

In this is a newly created role, you would be responsible for setting up, launching and optimization Marketing Cloud globally. You will report into Global Marketing while working closely with our regional marketing sales organisation. This is an exciting opportunity to lead the transformation of our global CRM capability and performance. You will be a Marketing Cloud expert who loves challenge. Initially you will have 1 direct report, but we look for this to grow as the role and the value it can add is established.

Every day you will strive to put the consumer/customer at the heart of everything we do.

Key Accountabilities:

Leadership of the global launch of Marketing Cloud:

Work in partnership with our central technology team and regional marketing team to successfully set Marketing Cloud up in each region.


Define our data sets required and build required connectors.


Define and build our core set of automate consumer journeys.


Set our regional marketing teams up for success with a full training and support package

Marketing Lead for global launch:
Actively participate and contribute to the global project team, ensuring that Marketing Cloud is firmly plugged in.
Define and coach regional marketing team of Marketing Cloud best practice:

Collaborate with global and regional marketing teams set our CRM strategies, including customer journeys and ongoing nurturing using Marketing Cloud/


Set the standard for best-in-class CRM execution.


Build and manage a global CRM performance dashboard, instilling the behaviour in the team on continual improvement based on data.


Continually enhance customer experiences using andMarketing Cloud automation

Building a winning marketing team:

Coaching and developing your direct and indirect reports.


Build a Marketing Cloud global community to drive best practice, share ideas and results.


Actively contributor to the wider team development: running lunch and learn session and being part of the marketing academy design and implementation.


Lead by example, demonstrating great behaviors every day: always curious, always collaborative, positively influencing, can do attitude and a sense of fun.

About you

Certified Marketing Cloud Consultant or Certified Email Specialist


Demonstrable experience in Salesforce Marketing Cloud/Exact Target development and implementations skills


Experience in implementing Marketing Cloud Automations, Marketing Cloud Text (SMS), Push Notifications, Journey Builder


Experience in implementing Marketing Cloud Connector for objects to sync data into a Data Extension in the Marketing Cloud


Experience in Developing Reusable components in Marketing Cloud and setting up Triggered - real-time emails and text notifications




Strong knowledge of developing AMPSCRIPT code and Script to implement personalization


Experience with CSS and HTML for email creation


Knowledge of basic SQL, including join statements


Expert knowledge of responsive email development principles and ability to create HTML content to work across different browsers and email programs


Experience in Managing account configurations Configuring Roles and Business Units


Exposure to Contact Builder, Audience Builder and Predictive intelligence (preferred)


Strong writing skills with the ability to create documentation for both business and technical stakeholders


Troubleshoot issues related to HTML templates, list segmentation, tracking and other aspects of email execution, as required.


Ability to propose cost effective marketing technology solutions to address business challenges such as improvement of development, processes and governance standards


Experience in creating custom Salesforce landing pages


Strong written and oral presentation skills and success interacting with senior-level executives in a corporate environment


Certifications in Salesforce products (Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Social Specialist preferred)


Experience with marketing of financial services/regulated products a plus


Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class member experiences


Action-oriented with a “roll up your sleeves approach”


Evident fluency in English Language, being confident in speaking, reading and writing communication.

Education, Qualifications & Training:
Bachelor’s degree in relevant field or equivalent work experience
About your application

Please submit your CV and cover letter (optional) in English.

If we are lucky enough to have a very high response to our advert, we may close the role prior to the stated advertising end date - so apply today!

We are excited to receive your application!

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at

Job: MARKETING

Organization: English Language Learning

Schedule: FULL_TIME

Req ID: 8787

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comunidad de madrid madrid

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